FILIPE
PENA
JOIA



Director,
Photographer,
Roamer.

Photography
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OctaFX / Trading Made Clear

Trading has never been this easy. Campaign for OctaFX, shot in Cape Town, South Africa.


︎ Client: OctaFX
︎ Country: South Africa
︎ Year: 2023
01


Controlauto / Verificar

When selling your car turns into a relationship. Campaign for Controlauto, shot in Oporto, Portugal.


︎ Client: Controlauto
︎ Country: Portugal
︎ Year: 2024
01


REKKI / Lights On

6 part documentary depicting the inner works of the kitchen business, from supplier to plate. REKKI works to make chefs’ lives easier. The app is designed to make kitchen ordering simple and efficient: all your suppliers in one place, order in seconds, collaborate with your team. Run your kitchen mistake-free and stress-free.

Shot on Kodak 35mm film.




︎ Client: REKKI
︎ Country: UK
︎ Year: 2021
02



IKEA / Remote Selling

Inspired by the “Who Wants to be a Millionaire” imaginaurium, IKEA Remote Selling feature helps you choose the color of your new kitchen cabinet.


︎ Client: IKEA
︎ Country: Portugal
︎ Year: 2023
01